Starbucks, charity and U.S. job creation
May 4th, 2012
08:21 AM ET

Starbucks, charity and U.S. job creation

Editor's Note: Edward Alden is a senior fellow at the Council on Foreign Relations, where he writes the blog Renewing America. The following is reprinted with the permission of

By Edward Alden,

I am rarely surprised when I go to Starbucks. The coffee is always about the same (good), and the menu of pastry items is thoroughly predictable (and not so good). But the other day, amidst the CDs and other miscellany at checkout, I noticed a small badge asking for a $5 donation. “Let’s Create JOBS forUSA” it implored, offering a snazzy red, white, and blue wristband in return.

I was taken aback.  I have donated to help poor children, to end famines,  to cure and prevent diseases, to help the homeless, to build bike trails, to save wild animals and wild places, and dozens of other causes. But it had never occurred to me to make a charitable contribution to “create JOBS.” Have we as a country really sunk this far? Must we now rely on charity to employ Americans?

So I asked my research assistant Jane McMurrey to have a deeper look. The story is this. Since November 2011, Starbucks has partnered with an organization called theOpportunity Finance Network, which is a revolving fund that provides financing for community development financial institutions.  These are essentially small  lenders such as credit unions that make loans to community businesses and other enterprises that would otherwise lack access to capital.

There is a real gap here. Hal Sirkin of the Boston Consulting Group, who has been doing superb work on the improving prospects for American manufacturing, noted recently in Business Week that we are seeing far fewer small business start-ups than a decade ago, which is hampering job creation. In 2000, he wrote, there were more than 630,000 companies in the United States less than a year old, and they employed 4.6 million people; in 2010, there were just over 500,000 start-ups, and they employed fewer than 2.5 million people. The big problem, he argues, has been limited access to credit.

The Opportunity Finance Network and other similar enterprises are trying to fill that hole, and they have a good track record of doing it in a responsible way. From its launch in 1990 through the end of 2009, OFN has provided $125 million in financing to the lenders in its network. These institutions have collectively offered $10 billion in financing to borrowers shunned by traditional lenders, which has created or maintained an estimated 135,000 jobs, built 86,000 housing units and contributed to community projects like the construction of charter schools. Write-offs are less than 2 percent of loans.

Encouraging small business startups is one of the few things Democrats and Republicans agree on these days. Congress recently passed, and President Obama signed, the Jumpstart Our Business Startups (JOBS) Act making it easier for new companies to raise funds from small investors.

The Starbucks campaign, a personal initiative of CEO Howard Schultz who has rightly called the current level of unemployment “a national jobs emergency,” will provide a real boost to OFN’s resources. As of the end of March 31, the latest figures released, Starbucks says that “Create Jobs for USA” has raised over $7 million, including an initial $5 million donation from Starbucks, which has been leveraged into $50 million in loans resulting in the creation or retention of about 2,300 jobs. Fairly small, but a good start. Google Offers and Banana Republic recently agreed to support the initiative as well, and other companies are being urged to join.

It makes some practical sense. Schultz has rightly figured out that one of Starbucks’ assets is that it has millions of customers who come in regularly and drop $4 or $5 on a coffee drink. If even a handful of those pay another $5 for a wristband, that adds up to a lot of money that can leveraged into worthwhile, job-creating projects through community finance.

I wrote a couple of months ago on the efforts being made by the Harvard Business School to persuade companies to invest in building the competitive capacity of the United States, through education, job-training, and building networks of local suppliers. The Starbucks initiative, despite my initial skepticism, seems like an innovative effort to do exactly that.

Now excuse me, I’m going to go get a cup of coffee and a wristband.

The views expressed in this article are solely those of Edward Alden.

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Topics: Business • Jobs • United States

soundoff (11 Responses)
  1. Joseph McCarthy

    What Starbucks needs to do now is to start buying all their coffee beans from Cuba and thus help their economy. The current U.S. embargo(or, better said, the politics og hunger) needs to end and the sooner the better! As much as the right-wing news media wishes to deny it, Fidel Castro has done more for Cuba than any man who ever lived!

    May 4, 2012 at 8:54 am | Reply
    • Marine5484

      Well said, Joseph. I fully agree with that!

      May 4, 2012 at 5:36 pm | Reply
  2. Archena

    Starbucks is doing a wonderful job and it is really an amazing thing by Howard Schultz!

    May 4, 2012 at 9:33 am | Reply
  3. Hahahahahahah

    Start taxing coffee more!!!!!!!!!! Like alcohol!!!!! People will still buy it!!! Hahahahahahaha

    May 4, 2012 at 2:15 pm | Reply
  4. WhyNot

    Why not charity to create jobs? That's how we supplement our "oh so great" health care system. With bake sales, silent auctions, and pancake feeds as fund raisers for our sick. Pathetic. I'll fire up the griddle once again. This time maybe for you?

    May 4, 2012 at 10:27 pm | Reply
  5. ✠ RZ ✠

    When the issue of contracts and salary caps arose for sports teams, I thought that the people who actually pay for tickets and go to games should have a say as to which player(s) should get a cut of their ticket. It would be easy. You make the admission ticket like one of those lottery/gaming tickets and check off the player(s) you like. When you go the game, they scan your ticket and the bonus money per player is automatically tabulated by way of the FANS who actually provide real monetary support. It's a shame the notion never materilized because it would have been additional entertainmemt for the fans as well.

    Charities on the other hand are increasingly becoming the wave of the future. It's a means to keep surplus earnings out of the hands of the government. And with the incredible variety available, we can actually determine to some degree as to how our money will be of benefit to others, and do so at entirely at our own discretion. Make sure your donations are tax deductible, and choose wisely. If ever in doubt, there's always the Bill and Melinda Gates Foundation, can't go wrong with that.

    May 5, 2012 at 6:11 pm | Reply
  6. M Houston

    I wonder if Howard Schultz ever looked at the bottom of those ceramic Starbuck's coffee mugs that he sells in
    most of his franchises. It says "made in China there (and it says the same thing on a variety of other trinkets
    that are peddled in those SB coffee shops). Schultz could start his "job creation" campaign by throwing out all
    those "made in China" items and do a bit of "buy American".

    May 6, 2012 at 6:14 pm | Reply
  7. bad coffee

    terrible coffee

    May 6, 2012 at 9:30 pm | Reply
  8. Name*sharon Scott

    I was an employee at​ one of the Starbucks in Plano Texas i got the store a ,💯 by the secret shopper I know that some thing to be reconized even not receiving a proper reward I was glad to be the one to get this for Starbucks when I have fell on very hard times​ i so we're Starbucks has charistes I'm asking could Starbucks help my self and my dad repair our home we have no healthy place to live but is we could get a donation from Starbucks we can repair a home the state of Hobbs new Mexico has know resources I'm asking will you please help me I'm not an organization just a women calling for help . for a great company please contact me at 505-300-8854

    May 22, 2017 at 2:34 am | Reply

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