Africa’s surprisingly hopeful business outlook
May 22nd, 2013
09:38 AM ET

Africa’s surprisingly hopeful business outlook

By Carolyn Campbell, Special to CNN

Editor’s note: Carolyn Campbell is a partner at Emerging Capital Partners, a pan-African private equity investor headquartered in Washington DC. The views expressed are her own.

Thirteen years ago this month, The Economist was so discouraged by Africa’s lack of progress that it was moved to write a cover story entitled “The hopeless continent.”

“The new millennium has brought more disaster than hope to Africa,” the editorial ran. “Worse, the few candles of hope are flickering weakly.”

How times have changed. Over the last decade, real income per person across the continent has increased by more than a third, even as it has fallen in rich countries including the United States. Meanwhile, fueled in part by a quadrupling of foreign direct investment in the decade through 2012, African GDP has been forecast to rise by an average of 6 percent a year for the next ten years.

Indeed, just this month, the IMF noted that “Sub-Saharan Africa is now the second fastest growing region in the world, trailing only emerging Asia.”

“The near-term outlook for the region is broadly positive because most factors lending support to economic activity in the last few years remain in place – namely strong investment, favorable commodity prices, and generally prudent macroeconomic management,” it noted in its latest regional outlook.

Such progress comes on the back not just of vast increases in exports, the discovery of new oil reserves and debt-reduction programs initiated by the West that are enabling governments to adopt pro-growth policies, but also the spread of new communications technologies.

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Yet there is more to Africa’s gains than just the boon of infrastructure advances and strong commodity prices – the continent is also reaping the benefits of simply becoming more attractive to its diaspora. Many Africans are returning to establish their careers on the continent, bringing with them knowledge and expertise collected from the four corners of the globe, creating a virtuous circle of human capital.

This is not, of course, to forget the very real challenges still facing the continent. The broadly upbeat IMF report also notes that growth patterns on the continent vary by region, and that economic activity in oil-exporting and low-income countries compensates “for a significant slowdown in middle-income countries” that largely reflects “problems in the euro area, but also local factors in a number of cases,” including civil unrest.

Such disparities are hardly surprising in a region as vast as Africa. Many forget the sheer scale of this continent of 54 diverse countries – Africa is actually larger than China, Europe, India and the United States combined, meaning business and economic prospects will inevitably vary from one region and sector to another.

But although Africa’s transformation into a major global economic player is far from complete, and although political turmoil is still to be expected, skeptics are wrong to lazily dismiss the continent as too corrupt to do business in, and too poorly governed to expect world class companies. Indeed, despite having been written off before, and despite the instability they have faced, many businesses in Africa are thriving.

This is a remarkable achievement and testament to the perseverance of African firms, which through even the toughest of times have followed a business as usual mantra.

Take Cote d’Ivoire, where incumbent President Laurent Gbagbo refused to cede power to the election winner and current President Alassane Ouattara. The resulting political chaos made international headlines, and businesses were adversely affected by the political maneuverings. One of our own investments, in the electricity utility Compagnie Ivoirienne d’Electricité, for example, was hit as Gbagbo ordered power to be cut in the north, from where Ouattara drew the bulk of his support. Yet despite the setback to stability, GDP was by last year growing by 8.7 percent. The country accelerates along the path to more economic and political freedom which will be a positive for long-term investors.

Meanwhile, to help reduce the potential impact of political unrest, African insurers and reinsurers are increasingly offering financial products that can help mitigate risk, including to many smaller businesses. Building this kind of resilience bodes well for Africa’s long term prospects.

It’s true that Africa faces challenges on the road to prosperity. But demographics and a growing sense that African business is laying the foundations to weather political storms suggests that the continent is far from a hopeless case.

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Topics: Africa

soundoff (6 Responses)
  1. Benedict

    The African continent has always had the resources;it just lacked the leaders to develop what we already have!!!.

    May 22, 2013 at 11:01 am | Reply
  2. Andrew

    But not with Samsung, not with South Korean companies. We need to become active in Africa with our companies (Motorola, Alcatel Lucent, Chevrolet, Ericsson, Volvo, ...).

    May 22, 2013 at 2:07 pm | Reply
  3. j. von hettlingen

    Indeed, six out of the world's 10 fastest-growing economies are now in Africa. Yet corruption watchdog, Transparency International said nearly half of the world's 20 most corrupt countries are also African.
    The continent has future, nevertheless the drive to create a middle-income continent free of poverty and conflict is still a distant dream.

    May 26, 2013 at 10:09 am | Reply
  4. Judith Pryor

    Thank you, Carolyn, for this interesting post on Africa’s business prospects and growth. The Overseas Private Investment Corporation (OPIC) also sees the massive opportunity in Africa and is supporting its development in a number of ways, including food security, financial inclusion, healthcare and consumer services. I thought you would enjoy this post on how OPIC’s support is helping spur development in the continent.

    May 31, 2013 at 11:57 am | Reply
  5. dr kofi amoah

    American companies should stop listening to the blinding litany of negative reporting from Western media. Yes there are challenges that must be respected and confronted but these challenges are not insurmountable... I opened the door to Africa for Western Union in the early nineties amidst protestation from some of the company's top management... today Africa is a top contributor,if not the highest, to the company's bottom line. Stop protesting the entry of China, South Korea etc businesses into Africa and jump in. My company can join with you and show you the way to enormous possibilities on the African continent... give us a call on 1 323 294 6969 or 233 302 788377

    October 5, 2014 at 2:37 pm | Reply

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