Framing of Syria issue key to public support
September 6th, 2013
10:36 AM ET

Framing of Syria issue key to public support

By Steven Kull, Special to CNN

Editor’s note: Steven Kull is director of the Program on International Policy Attitudes, affiliated with the University of Maryland, and director of the international research project WorldPublicOpinion.org. The views expressed are his own.

President Barack Obama must pull off a difficult balancing act if he wishes to bring the American public around to supporting – or at least not opposing – military action against Syrian targets. But contrary to some reporting, public opinion is not overwhelmingly opposed and is not even fully yet crystallized. Indeed, large numbers say they are not sure and, most significant, polls show that different ways of framing the objective of the action can elicit very different responses.

While the Obama administration has tried to frame the action as limited and narrowly targeted at degrading Syrian capacity to deliver chemical weapons and deterring their use, much analysis and commentary portrays the United States as potentially entering into military conflict with the Syrian government with an implied or explicit objective of influencing the outcome, of the civil war, by those who favor as well as oppose such a move.  These different framings poll very differently.

When polls present the action as an attack against the Syrian government, not chemical weapons capabilities, the public tends to be opposed and assumes that this will entangle the United States in a long-term commitment. Opposition is as high as 59 percent in an ABC News/Washington Post poll, for “launching military strikes against the Syrian government.” NBC News found 50 percent opposed to “military action against the Syrian government,” with 42 percent in favor.  Pew found 48 percent opposed to “military airstrikes against Syria” with just 29 percent in favor.  In the Pew poll, 61 percent said that they believed that such airstrikes would “lead to a long-term U.S. military commitment there.”

However, when the action is framed as a narrowly targeted strike against chemical weapons capabilities, there is plurality support.  Asked by NBC News, “if US military action were limited to air strikes…that were meant to destroy military units and infrastructure that have been used to carry out chemical attacks,” half were in support and 44 percent opposed.

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Americans appear to be responsive to the principle that the use of chemical weapons requires some type of response, though not necessarily going to war with the Syrian government. In the NBC poll 58 percent agreed with the statement that “The use of chemical weapons by any country is a ‘red line’ – that is, an action that would require a significant US response, including the possibility of military action.”

A May 2013 CNN poll asked: “If the United States were able to present evidence that convinced you that the Syrian government has chemical weapons and used them to kill civilians in that country, do you think the United States would or would not be justified in using military action against the Syrian government?” Even with the target being the Syrian government, when placed in the context of Syrian use of chemical weapons, 66 percent said military action would be justified.

This points to one of Obama’s biggest challenges. Many Americans are not entirely convinced that Syria has used chemical weapons.  In the Pew poll, only just over half said they thought “there is clear evidence that the Syrian government used chemical weapons against civilians.” Twenty-percent said there is not clear evidence and about a quarter were unsure.  Those who believe there is such evidence are twice as likely to support military action. If Obama were to solidify the evidence, support would probably solidify as well.

Another factor suppressing public consent is the lack of multilateral support. In the Pew poll, 59 percent said that the United States should “first get a United Nations resolution to use force before taking military action against Syria,” while only 28 percent said it is unnecessary.

Historically, Americans have been quite resistant to using military force without U.N. approval.  However, in some cases, such as in Kosovo, support from allies is enough to bring Americans around to supporting action, even without U.N. approval. Support from more European allies than France, and from more Muslim countries than Turkey, would help bridge the gap. But it is unlikely that, without U.N. approval, Americans will ever really be comfortable, even if they come around to accepting it.

The biggest challenge that Obama faces will be the pressures to define the conflict in broader war-fighting terms. In his speech to the public he put the emphasis almost entirely on the need to uphold the international norm against the use of chemical weapons through a limited and targeted action. However, much of the reporting and analysis of the speech has framed the possible action as the United States getting involved in the civil war against the government.

Clearly there are, and will continue to be, pressures to up the ante and to define success as more than deterring the future use of chemical weapons. The Senate Foreign Relations Committee has already introduced language to the effect of influencing the outcome of the civil war.  Governments with an interest in bringing down the al-Assad government, but that are reluctant to support U.S. military action, will sniff at anything less as lack of U.S. leadership.

Ultimately, Obama will need to find his way between the Scylla and Charybdis of the competing forces for non-engagement and large-scale intervention if he is to sustain even a moderate degree of public consent.

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Topics: Syria • United States

soundoff (13 Responses)
  1. matslats

    Steven you forgot to mention that US has been supporting Al Qaeda in Syria for the last 2 years if not longer, and that the chemical weapons attack was a false flag organised by bandar bush. That's why there's still no evidence that Assad did it. You are willfully ignorant and you deliberately misinform the public.
    Through such ommisions you have the blood of innocents in your hands.

    September 6, 2013 at 10:48 am | Reply
    • Ricky

      The bottom line is Syria's Civil War is not America's Civil War,therefore, other than Syria, no other player (nation) should tamper with the outcome of Syria's Civil War. How would Americans like it, if the British or French intervened in America's Second Civl War (19th Century)? I'm sure Linclon and America told the Queen: :"Hands-Off." If America did allow the British to intervene then perhaps all Americans today would still be bowing down to the British Queen and using the British Pound instead of the US Dollar, Michael Jordan would actually be a Brit, and so on. Syria is Syria. US is US. Therefore, US hands-off Syria.

      September 6, 2013 at 3:26 pm | Reply
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      September 6, 2013 at 3:56 pm | Reply
  2. Joseph McCarthy

    This two bit President will stop at nothing to garner up support for his upcoming dastardly attack on Syria! These alleged "chemical attacks" on civilians probably never took place and now Obama wants to use these for an excuse to get us into this obscene war of his. He wants to do a repeat of Bush's all too successful effort in 1991 to rile up American public opinion against Saddam Hussein of Iraq. He wants to make himself look good to the public!

    September 6, 2013 at 12:35 pm | Reply
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    September 6, 2013 at 2:30 pm | Reply
  4. John

    America need also think business, not only military. While protecting innocent Syrian civilians is utmost moral and wise, military airstrikes against Syria target for the benefit of other countries is not what America needs. USA also needs to go in with American business, and not let Asian corporations rule.

    September 7, 2013 at 12:19 pm | Reply
  5. j. von hettlingen

    If a strike could destroy Assad's chemical weapons, it would also degrade its military capabilities. Then the UN should opt for a ceasefire; topple the Assad regime and have key members extradited to the Hague for war crimes; hold a referendum for the Syrians to decide whether they want to stay together or break up.

    September 8, 2013 at 10:04 am | Reply

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