December 4th, 2013
10:18 AM ET

Can an ad bridge a divide?

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We want to show you a video that everyone in India and Pakistan is watching right now. It's about an old man in India and an old man in Pakistan. They may live in different countries today, but before 1947 – before partition, under British rule – they grew up in the same town, playing games together. How could they reconnect all these years later?

Well, try Google, which of course made the ad to promote its product. A few quick searches of their childhood haunts by tech-savvy grandkids, and a reunion is arranged. Watch the video to listen in.

The ad has been seen by millions of people and it's generated an outpouring of support and nostalgia in India and Pakistan. Now, according to a Pew survey, four out of 10 Indians say Pakistan is their biggest national threat. Six out of 10 Pakistanis say the same about India. But on the flip side, consider this: 70 percent of Indians and 62 percent of Pakistanis say improving relations between the two countries should be a priority.

Hopefully, more Indians and Pakistanis can watch Google's ad and remember that they have far more in common than they have differences.

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Topics: Last Look

soundoff (2 Responses)
  1. j. von hettlingen

    India and Pakistan should forge closer ties and abandon their phantom of hostility towards each other. Sometimes this hostility is being rekindled for political reasons to distract citizens from their grievances.

    December 5, 2013 at 7:05 am | Reply
  2. rightospeak

    Human nature can not be easily changed . Communists tried, Globalists are trying but multiculturalism does not work in most of the world. Eventually , with time it leads to conflict- just look at the Middle East.

    December 5, 2013 at 9:27 am | Reply

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