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Last week, Turkey's Justice and Development Party – the AKP Party – announced that Prime Minister Recep Tayyip Erdogan would be its presidential candidate in the August elections.
His campaign began immediately, and his logo caught our eye. Take a look at the video – it’s a red rising sun. The party said it symbolizes hope, the birth of a new Turkey, unity and togetherness. The winding road, they say, symbolizes Erdogan's "journey of life."
But people quickly pointed out that the logo looks a bit familiar. Yes, it’s very similar to President Obama's campaign logo. At the time, Obama's logo was chosen as a symbol of hope and a new day, and of course because it has an "o."
This isn't the only logo people have compared to Obama's. In 2008, South Africa's Democratic Alliance party unveiled its logo.
In other parts of the world similarities to the Obama campaign extend far beyond symbols. David Axelrod, the top Obama campaign advisor in 2008 and 2012, is crossing the pond to advise Labour Party leader Ed Miliband's campaign in the parliamentary elections next year. And Obama's most recent campaign manager, Jim Messina, will advise the other team, Prime Minister David Cameron's Conservative Party.
Many elected officials around the world are asking for help understanding micro-targeting, messaging, and the dynamics of social media. But can one really transplant America's strange, hyper-charged political campaigns to other parts of the world thousands of miles away?
I guess the answer is, Yes We Can!