"Angry Birds" worth $1.2 billion?
Angry Birds plush toys on display at the Toy Fair 2011 at Olympia Exhibition Centre on January 25, 2011 in London, England. (Getty Images)
August 12th, 2011
04:12 PM ET

"Angry Birds" worth $1.2 billion?

Editor's Note: The following text is from GlobalPost, which provides excellent coverage of world news – importantmoving and just odd

Rovio Entertainment Oy, the company behind the “Angry Birds” mobile-phone game, is reportedly in discussions to receive funding that would value the company at around $1.2 billion, Bloomberg reports.

In the game, players help a group of slingshot-aided-birds wipe out pigs who stole their eggs.

Two people with knowledge of the talks told Bloomberg that the Finland-based game maker is considering a "strategic investment" from a company in the entertainment industry. Past offers from large institutional investors have been rejected, the people said.

The investment could be put toward a planned expansion that includes an "Angry Birds" movie, stuffed animal and clothing sales at 200 retail stores in China and offices outside of Finland.

Michael Pachter, managing director of research at Wedbush Securities Inc., told Bloomberg that the most likely companies to be having such talks with Rovio include gaming concerns Electronic Arts and Zynga and media giants News Corp. and Walt Disney.

In July, Electronic Arts acquired PopCap Games, maker of Plants vs. Zombies, Bejeweled and Zuma, for $650 million in cash and $100 million in stock, according to CNET. The deal also allowed for PopCap to receive up to $550 million in earnouts if certain revenue levels were hit.

Rovio raised $42 million in March, according to Reuters, from investors including Accel Partners, which has previously backed Facebook, and Skype co-founder Niklas Zennstroem's venture capital firm, Atomico Ventures.

"Angry Birds will continue to grow and we aim to create more similar success stories," Mikael Hed, Rovio's chief executive and co-founder, said at the time.

According to Rovio, "Angry Birds" has been downloaded 300 million times. Back in March, the company told Reuters the game had 40 million monthly active users.

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Topics: Technology

soundoff (30 Responses)
  1. j. von hettlingen

    Good business idea! Let's see more animated animals!

    August 12, 2011 at 5:37 pm |
  2. Cam Rankin

    This game is friggin addictive stay away I say, stay away!

    August 13, 2011 at 2:11 am |
  3. Isabelle Idler

    I love this game and it's definitely no surprise that it would be worth that much! http://www.insuranceadjustertraining.net

    August 14, 2011 at 1:05 am |
  4. Chuck Gaffney

    As a video game programmer who was told by my professors in Computer Science courses back in college, "Oh look another 'starey-eyed' video game programmer. You should focus on getting into Computer Associates and 'traditional' CS jobs." the success of games like Angry Birds makes me happy. Computer Associates and companies like them sent all their work to India and people foolish enough to not see the dead-end tracks in CS a few years back are either wasting money again in college and/or flipping burgers. Game programmers are either making self-made millions or are being hired by those making these games.

    August 14, 2011 at 11:15 pm |
    • Eric

      There are legions of video game developer wannabes (just notice that the Unity game engine reports over 500,000 developers), but to actually make it in the industry requires more than just desire; it requires much skill and knowledge. If you have been successful in this industry then you are well above the 50th percentile, and would have succeeded in the more traditional CS jobs as you describe (although I would argue that IT programming is not quite CS).

      The real way to get a job is to provide value to your employer. This is true of all jobs. If the value you provide is not so hard to replicate, or easily accomplished by those willing to accept less money, then you are at risk. Congratulations on making it in the video game industry, and stay sharp!

      August 15, 2011 at 12:27 am |
    • MrBob

      Most who desire to become video game programmers never make it to a decent secure job, and the ones that do are subject to slave-like working conditions, most in the end are unemployed or settle for lesser jobs elsewhere in IT/CS. On top of that, it isn't like Angry Birds has caused an employment boom of any sorts, 12 people were involved in the making of angry birds, 12! And people truly think this is worth 1.2 billion because of lucky advertising gimmicks on something that wasn't even original idea? They are giving their game away for free most places, and with places like CNN pimping it, it went viral, and a couple years from now, no one will remember it or the company that made it.

      August 15, 2011 at 4:00 pm |
  5. MrBob

    The collective reasoning skills of our society has deteriorated so far... 1.2 billion for 1 IP, an IP that is nothing more than a complete fad, catchy animations layered over rehashed game mechanics that have been around for years. A company with no reasonable indicators or historical evidence that they will have any sort of future success whatsoever, unlike PopCap which has a solid history of quality products with true innovation and depth. With this kind of logic, slinky, chia pets, and the pet rock should also have been valued equivalently in their time, and all the ignorant investors would have then lost their rears then too.

    August 15, 2011 at 3:13 am |
  6. Answer


    August 15, 2011 at 11:14 am |
  7. nicole


    August 15, 2011 at 12:48 pm |
  8. jdhartlv

    My 10 year old daughter loves this game. A better idea would be stupid politicians, put their faces on there, they would make a hundred billion.

    August 16, 2011 at 2:22 pm |
  9. jessicaber

    My neighbor a 7th grader, just came over this morning and gave my 6 year old son one of those stuffed bird heads. I saw the article and was hollering for my son to get in here. Oh, well.

    August 16, 2011 at 5:14 pm |
  10. cpc65

    Everyone will be over this in a few more months and move on to something else. Then all this investing will be a bust unless they come up with something equally catchy.

    August 17, 2011 at 10:55 pm |
  11. Nobamabashing

    Angry birds is piece of crap a onetime thing not a trans-generational game like Pacman. It's just hype !

    August 18, 2011 at 1:54 pm |
  12. Seriously?

    It is worth whatever someone is willing to pay for it.

    Lord help this country if someone is willing to pay 1.2 billion for that stupid game. No wonder our country is going downhill fast.

    August 22, 2011 at 11:48 pm |
  13. Out There

    Be verwy verwy quiet, I'm huntin bacon....

    Kill the piggies, KILL the piggies, KILL THE PIGGIES.........

    September 12, 2011 at 11:51 am |
  14. Charly Brains

    That's what I love the United States because If you have an idea and you can make profit from it then you may start living your American Dream. By the way, sorry for all those persons sleeping right now without dreams... 😉

    September 14, 2011 at 1:41 am |
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  16. animedude

    This story is... amazing. Angry Birds went from Zero to Hero in like what? One year? 😀

    February 9, 2012 at 10:11 pm |
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    Textiles commonly used include plain cloth and pile textiles like plush or terrycloth. Common stuffing materials are synthetic fiber batting, cotton, straw, wood wool, plastic pellets or beans. Stuffed toys are made in many different forms, often resembling animals, legendary creatures, cartoon characters or inanimate objects. They are often used as comfort objects, for display or collecting and given as gifts, such as for graduation, Valentine's Day or birthdays.`

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