July 8th, 2014
02:55 PM ET

Can other countries tap into Obama campaign success?

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Last week, Turkey's Justice and Development Party – the AKP Party – announced that Prime Minister Recep Tayyip Erdogan would be its presidential candidate in the August elections.

His campaign began immediately, and his logo caught our eye. Take a look at the video – it’s a red rising sun. The party said it symbolizes hope, the birth of a new Turkey, unity and togetherness. The winding road, they say, symbolizes Erdogan's "journey of life."

But people quickly pointed out that the logo looks a bit familiar. Yes, it’s very similar to President Obama's campaign logo. At the time, Obama's logo was chosen as a symbol of hope and a new day, and of course because it has an "o."

This isn't the only logo people have compared to Obama's. In 2008, South Africa's Democratic Alliance party unveiled its logo.

In other parts of the world similarities to the Obama campaign extend far beyond symbols. David Axelrod, the top Obama campaign advisor in 2008 and 2012, is crossing the pond to advise Labour Party leader Ed Miliband's campaign in the parliamentary elections next year. And Obama's most recent campaign manager, Jim Messina, will advise the other team, Prime Minister David Cameron's Conservative Party.

Many elected officials around the world are asking for help understanding micro-targeting, messaging, and the dynamics of social media. But can one really transplant America's strange, hyper-charged political campaigns to other parts of the world thousands of miles away?

I guess the answer is, Yes We Can!

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Topics: Last Look • Politics

soundoff (8 Responses)
  1. palintwit

    Tea party patriots everywhere are in awe of Sarah Palin's ability to communicate with dung beetles.

    July 8, 2014 at 3:32 pm |
    • So true

      But her supporters can't figure out "Haow doz dong betlz kin spel sew gud".

      July 9, 2014 at 4:55 pm |
  2. chri§§y

    NO ONE is in awe of Sarah Palin. With the exception of SNL because of her insane ability to CONTINUE to supply them fodder for more episodes!

    July 8, 2014 at 5:55 pm |
  3. mariosphere

    A me-too logo a successful political campaign does not make. And different cultures have different graphic design traditions, some overlapping and often influencing each other. I'm surprised at this facile and gratuitous blurb from Fareed Zakaria that passes for thoughtful analysis.

    July 8, 2014 at 10:35 pm |
  4. chri§§y

    With such a low opinion of Fareed im surprised you would bother to read this thread or watch the show! Why do you?

    July 8, 2014 at 10:57 pm |
    • Joey Isotta-Fraschini©

      Why, @ chrissy?
      Because some bloggers are as serious as heart attacks.
      As for hype, anybody can do it with homemade paraphernalia. Just remember what your childhood hometown looked like when Ringling Brothers, Barnum & Bailey was coming to town.

      July 9, 2014 at 4:44 am |
  5. chri§§y

    Sorry @ Joey, i didnt realise you and Marioshere were the same person.

    July 9, 2014 at 8:39 am |

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